It's just one of those things that I think about as a writer whose work appears in Google News pretty often -- thank you, Jesus! -- usually through my Examiner.com work, or perhaps once in a good blue moon when I write a piece for my Yahoo! Contributor's Network channel.
I just thought about a piece I want to write about Jason Wu's line launching at Target on Super Bowl Sunday -- so naturally I did a quick search to see how many folks are writing about the topic.
When I plopped "Jason Wu Target" into Google, the Google News items that popped up were perhaps prominent, but one thing I did note was that there were only 42 articles written about the topic, as witnessed by that little number of articles count that they give it.
In my experience, 42 is -- hey, my age right now, a great sign, I pray! -- and it's also not that high of a number of Google News reports about a subject, seeing as though I've seen that number creep into 1,500 or so when a subject is really popular.
So my plan to "Google News SEO" my Examiner article is to include the keywords "Jason Wu" and Target somewhere in my article title -- especially toward the front, instead of the end of the article title.
And naturally I'll include the designer's name throughout the piece (but not too much overkill) - and also pepper "Tar-ghay's" name (a place where my son kind of begged me to go today) throughout the piece as well.
These days they say Google loves variations on the phrases that you're targeting as well -- so it's not all about saying Jason Wu's at Target, but perhaps writing synonyms like popular designer, retail store, etc.
The good thing about Examiner is that they still have enough "ish" to get some articles in a prominent spot in Google News at times, so that helps. Check my link above to my blog to find the links on where to apply for Examiner, if you like to write.
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